"Parents based in North London seeks an exceptional and experienced instructor to assist their smallest child on his initial journey to growing into an British gentleman."
When reading this post, you might easily miss the phrase "beginning" as just figurative language.
Yet, it could be the most important part of this distinctive job advert, as it aims to find a teacher for a infant.
Hundreds of submissions have already been received since the unnamed family posted their call for the highly paid tutor, who has to be "an exceptional individual".
Over the last few weeks, the advert has gained notice throughout the news, with numerous questioning why?
Forward-Thinking Method
The CEO, head and founder of an education consultancy, which is supporting the family in their hunt, stated that despite initial doubt, he viewed the concept "far sighted", and "innovative".
When he consulted the family, he noted they understood the atypical aspect of their requirement, and how early in age their son is.
Nevertheless, they clarified that they "preferred not to postpone any longer" to hire a tutor, as they had waited until their firstborn was five, and by that stage "cultural bias had already become established".
What exactly did the family refer to by "cultural predisposition"?
It's "all-encompassing", he replied. "How you eat, the manner you speak".
He stated the firstborn had absorbed "really subtle, unspoken signals" from the family, and had assumed their cultural ways. The family explained to him they did not want this pattern to recur with their infant.
The intention: To engage a British tutor, who must speak with Received Pronunciation, to influence the baby right from the beginning.
Subtle Influence
"Much of the learning at the beginning here is rather absorbed naturally," explained the expert.
It's by means of this subtle influence that the family are expecting the child will acquire the English characteristics they wish to impart.
He explained the tutor needed to be somebody who attended "the right kinds of schools – the same kinds of schools as the family aspire to send their son to".
"The educator just has to be the appropriate candidate, they'll be performing things they don't even know they're doing, simply by nature," he said.
Expense Not a Factor
The family explained to Adam the successful candidate should preferably also have knowledge of or interest in horse riding, skiing, the arts and musical activities so as to shape the child in a broad spectrum of hobbies.
More than that though, he explained the family desired the tutor to enrol the child on a variety of courses so the child would be "horseback riding and starting an tool by the time they are approximately three years old".
In the family's minds, guiding their son grow into a "UK sophisticate" will bring about accomplishment and create opportunities.
"Taking into account the advantages and disadvantages of that, because it's certainly a status symbol," he adds.
But, in spite of all this instruction in "UK identity", would the child pick up what is termed cultural leaning from the globally influenced family he is raised by anyway?
"Certainly", answered Adam. "They know this may not work, but they've merely embraced the view of, 'why not attempt it and we should start as early as we can', because the price of it is irrelevant," he said.
Overly Optimistic
There are some in the tutoring industry who express those reservations.
Another CEO, chief executive of a tutoring service, who provides personal educators, commented that "the journey of embracing two identities, or indeed, discovering oneself, is something that must be experienced personally, not engineered."
He wrote that he had emigrated from China to the Britain at the age of seven, and had been brought up knowing and practicing two backgrounds. He went on to be educated at Cambridge University.
"The notion that one individual can function as a living vessel of Britishness, a person who can in some way impart the attributes of a English gentleman onto a infant child, strikes me as optimistic and impractical," he stated.
"In my experience, employing a quintessentially English tutor from early childhood will not automatically create the outcome they want.
"I did not have such a figure, and yet I have been lucky enough to experience several of the situations they aspire for their son."
He added: "The truth is, personal identity can not be imposed from the external environment; it must be chosen, and it must be internally driven."
Purchasing UK Culture
Naturally, UK identity is something Adam believes can be instructed – and commercialized.
"In my view the fact that the world views us in this regard is something that we should be cherishing|valuing|appreciating
